SOLUTIONS INNER

Data Management &
List Purchase

Binary Demand filters and further layers data with additional set of market intelligence. This can help our clients get answers to questions such as ‘What is my total addressable market?’, ‘What should my ABM list look like?’, ‘What buyer’s personas are we missing?’ etc. Imagine the effectiveness of your marketing teams, if they possess this data before planning or executing demand generation strategy.

Custom List
Building

Binary Demands custom list building program is fueled by over 120 million contacts, Big data, market intelligence and a set of manual & automated data verification processes. Together, they generate 100% accurate contacts based on customized filters. Which helps customers in specifically target and locate their potential customers across the globe.

Market
Intelligence

Binary Demand filters and further layers data with additional set of market intelligence. This can help our clients get answers to questions such as ‘What is my total addressable market?’, ‘What should my ABM list look like?’, ‘What buyer’s personas are we missing?’ etc. Imagine the effectiveness of your marketing teams, if they possess this data before planning or executing demand generation strategy.

Demand Generation
Solution

Demand generation spans across various stages of a sales funnel. Each of these stages adds more value and call-to-action before the hand off to the next stage of the sales cycle. Each program is customized for your marketing and sales strategy, right from receiving a response to creating awareness and from filtering out interests to qualifying the need to becoming a sales ready lead. You can pick a Binary Demand program based on the engagement levels of leads that are best suited to your requirement. Our outreach promotions extend across the globe covering North America, Latin America, EMEA, APAC & ANZ. And, we are also vertical/Industry agnostic.

Content
Syndication

Binary Demand’s unique multi-channel methodology helps in promoting our client’s content and digital assets such as whitepapers, ebooks, infographics, executive briefs, technical papers, newsletters, case studies and of course, upcoming webcasts, webinars & seminars. Our Content Dissemination Services work on the fundamental commence of ‘creating interest’.

Marketing Qualified
Leads (MQL)

Binary Demands custom list building program is fueled by over 120 million contacts, Big data, market intelligence and a set of manual & automated data verification processes. Together, they generate 100% accurate contacts based on customized filters. Which helps customers in specifically target and locate their potential customers across the globe.

Install-base

leads/competitive conquesting

Binary Demand provides the right ‘Sales Intelligence’ by helping you target the install-base of different technology products and solutions. This helps in successfully planning and executing successful campaigns. These Furthermore, we also provide you the ability to filter the data and leads by geography, company size or revenue, industry and job titles or roles.

Multi-touch

programs

An advertiser must comprehend the impact of each battle that he/she may execute. It’s tough to consistently have your pipeline filled with prospects. Nevertheless, integrated marketing campaigns can change this. Binary Demand runs multi-touch lead generation campaigns, wherein, the leads are qualified based on call-to-action on multiple assets of the same advertiser within a specified period. Similarly, before qualifying the lead, we filter it through multiple criterias to ensure its genuinity.

ABM

Usually, B2B marketers cast a wider net expecting to reach a larger audience base. However, it might not help them in reaching their potential customers. Therefore, Binary Demand works with top B2B advertisers on their ABM strategies to help them concentrate their sales and marketing resources on a clearly defined set of target accounts. Our extensive research on TAM (Total Addressable Market) and hands-on experience underpins our proven approach.

HQL and Call-
backs

: Intent to purchase leads are a subset of call-back leads, which are further filtered down with the help of qualifying custom questions. These are prospective buyers, who are currently looking to purchase a similar technology or product like yours. One of the most premium Binary Demand leads, intent to purchase leads are closest to BANT.

Intent to
purchase

Binary Demand provides the right ‘Sales Intelligence’ by helping you target the install-base of different technology products and solutions. This helps in successfully planning and executing successful campaigns. These Furthermore, we also provide you the ability to filter the data and leads by geography, company size or revenue, industry and job titles or roles.

Lead
Nurture

Regardless of a potential customer’s position in the buying cycle, it is imperative that businesses should have a relationship with them over different channels. Therefore, Lead Nurturing is critical because it provides a platform for advertisers to connect with their customers and build trust over time. Binary Demand’s Appointment Garnering and BANT methodology ensures that you have a constant communication channel open with the buyer.

SQL /
BANT

Binary Demand connects multiple strategies, within one SQL/BANT program, to ensure high quality leads as per pre-defined strict qualifications and filter criteria. A sample Binary Demand SQL/BANT campaign would be Content Syndication + CCL + BANT Qualifying questions. This multi-layered approach ensures that you reach the right buyer at the right time.

Appointment
Garnering

Binary Demand becomes a virtual extension of your inhouse sales team by giving you facetime with a reliable stream of quality leads. Thereby, helping you in concentrating your time and resources closing deals rather than finding them! Our B2B appointment garnering programs helps in reducing your asset costs because you pay only for engagements that meet your criteria.