Demand generation spans various stages of a sales funnel with each stage adding more value and call to action before the hand off to the next stage of the sales cycle. Each program is customized for your marketing and sales strategy, right from receiving a response to create awareness to filter out interests to qualifying the need to becoming a sales ready lead. You can pick a program based on the engagement levels of leads that’s best suited to your team to generate ROI.

Our outreach promotions extend across the globe in all geography’s covering North America, Latin America, EMEA, APAC & ANZ, we are also vertical/Industry agnostic. Our targeting is based on Data science and market intelligence like TAM(total addressable market), Intent signals, buyers persona and decision tree. Cost-per-lead programs designed for utilizing your content and digital assets such as whitepaper, info graphics, webinars and webcasts.

We have the most elevated standards of Lead Quality with 100% QA check on all campaign deliveries. To test us on a pilot program, get in touch with us today.

Content Syndication

Our unique multichannel methodology helps you to promote your content and digital assets such as whitepapers, ebooks, infographics, executive briefs, technical papers, newsletters, case studies and of course, your upcoming webcasts, webinars & seminars. Our Content dissemination services work on the fundamental commence of ‘creating interest’.

MQL

Marketing qualified leads or MQLs are top of the funnel leads coupled with intent based on the past downloads matching the filtered requirement of the advertiser. Our analysts concentrate on profound profiling of prospects so that inside sales reps can follow-up on the leads to drive them through the nurturing process.

Install-base leads/competitive conquesting

Do you want to reach out to your competitor’s customers? Ever felt the need to grab market share within your technological space?

Binary Demand provides you the right Sales Intelligence by helping you target install-base of different technology products and solutions to execute a successful competitive take out campaigns. Furthermore, we also provide you the ability to filter the data and leads by geography, company size or revenue, industry and job tiles or roles.

Conquesting, also known as majorly targeting competitor’s customers or sales prospects with advertising messages, content or asset, is a growing and ever more successfully exploited technique. If you are looking to consider this as a tactic, it is vital to understand some of the methods that we use.

Multi-touch programs

As an advertiser, you must comprehend the impact of each battle that you execute. It’s tough to consistently have your pipeline filled with good quality prospects. Nevertheless, integrated marketing campaigns can change this. Binary demand runs multi-touch lead generation campaign wherein the leads are qualified based on call to action on multiple assets of the same advertiser within a specified period. Similarly, we also run multiple tactics on the same lead and get multiple positive responses before qualifying the lead. The key to a successful multi-touch marketing lead generation campaign is good preparation. You must spend time creating compelling contents, setting strategic trigger points and calls to action. Having a clear campaign flow and schedule is essential.